Business Analytics

Business analytics¬†(BA) is the practice of iterative, methodical exploration of an organization’s data, with an emphasis on statistical analysis.¬†Business analytics¬†is used by companies committed to data-driven decision-making.

Benefits Business Analytics

  • Improving the decision-making process ( quality & relevance).
  • Better alignment with strategy.
  • Analytics can give you insight into how your target market thinks and acts.
  • Understand your customers more effectively.
  • Realising cost efficiency.
  • Synchronising financial and operational strategy.
  • Increase revenues.
BA
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